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Our story

Tequila inspired by the Mexican Revolution

In 1947 Ricardo Grijalva de Leon gave life to the character Pancho by writing great poems about his experiences in the Mexican Revolution. 


These stories became an iconic piece of Mexican literature and two generations later Luis Carlos Grijalva chose to honour his grandfather’s legacy through a proudly Mexican product.


Tequila Pancho Datos is the result of this work, a premium tequila crafted to revive the stories in the book and ignite a passion in others to share their own stories with the world.

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